Social Media Training
As more and more people are using social media as part of their day to day job you need to ensure they possess the right knowledge.
Social Media Policies
Outlining guidelines for your staff is the most effective and professional way to communicate online. A clear and reliable online communication is vital in maintaining a positive image for your brand.
Social Media Monitoring
Social media monitoring can be a primary form of business intelligence, used to identify and predict consumer behavior. Listening to what customers and competitors have to say about you is the key for a great social media campaign.
Why Use Social Media Advertising?
Social media is one of the last places where advertisers can create ads that don’t “feel” like ads. Social ads are highly compatible with the type of market that uses the platform. Social ads put you in charge of cost. In traditional advertising, you pay a printing fee, a color fee (you see where this is going). With social ads, there is just one fee to the advertising platform, and you decide what it is. You decide the daily or lifetime ad spend, and can target your audience in ways that traditional ads just can’t do.
Social media advertising allows you to reach your maximum audience possible by allowing you to target by gender, language, location, age, and interests among others. No more paying for people who aren’t relevant. No more guessing, or slapping up a billboard and hoping the right people see it.
Why Use Social Media for Business?
Studies have shown that an increasing number of online customers are likely to research your brand on social media channels before they make a purchase from you. They’ll read reviews and feedback from other customers, as well as your own updates, to determine if you are trustworthy. So if you don’t have pages for your online business on social media, you are missing out on customers!
Social media also gives you an opportunity to communicate with customers in a whole new way. You can answer questions, provide support for problems, and even reach out to potential clients who may be interested in your products. Having a business page on social media also gives you an opportunity to drive traffic to your website and increase sales.